๐บ Is Your Paywall Losing Your Money? Paywall Teardown with Jake from Superwall
Subscriptions are a great revenue model for many mobile apps (and some games), but success hinges on your ability to convert a free user to a paid one. And that's not as easy as it sounds.
Getting a paid user requires having a paywall, and in this live stream, Ariel and that subscriptions guy from Twitter, Jake Mor, analyze paywalls of apps submitted by the viewers + offer tips to improve them and make more money.
Ariel and Jake looked at Everlance, Bandle, ReciMe, Whos Most Likely To Game, and Birda.
Highlights:
- If you haven't done a lot of testing start over, test your messaging with a simple paywall, and make big changes that will give you usable results.
- Give users who dismiss the paywall (or the pay sheet) a different offer.
- Use "No payment now" close to your CTA. "It's like magic" - Jake.
