Appfigures monitors the App Store to see which apps and games use Apple Search Ads, Apple's paid ads, to get downloads and which keywords they use. We then aggregate this data over time to provide you with the most accurate and up-to-date list of advertisers for any keyword.

We sync millions of keywords, but not all. When you search for a keyword we haven't seen before, or haven't seen in a while, you might see the "Still gathering data" message as we're actively collecting data to display meaningful insights.

How long does it take to see insights?

To display a list of advertisers Appfigures observes searches. The amount of time it takes to gather data depends on the selected date range and how much data is available for that keyword.

We usually need about seven days of data to start showing insights.

How often is the advertiser list updated?

Data is updated continuously throughout the day every day. If you’ve just searched for a keyword, try checking back a little later. Most keywords populate within a few hours, but some may take longer depending on data availability.

Why don't I see any advertisers for certain keywords?

Some keywords aren't attractive to advertisers or aren't frequently searched. If you continue to see the "Still gathering data" message for an extended period, it's likely due to low advertiser interest (and may be a good one for your campaign).

What can I do in the meantime?

• Try a different date range: Shortening the time period may yield faster results.

• Search for similar keywords: Related keywords with higher search volumes often display data sooner.

• Explore other sections: Check out the "Search results" or "Related keywords" tabs for immediate insights.