What Does Temu's Latest Milestone Mean for App Makers?
Temu has been on the App Store since September of last year, but unlike many most other apps that come and go, Temu di...
#97 - How Important Are Downloads for App Store Optimization?
Do you think the App Store ranks apps with more downloads higher?
This Week in Apps - What a Start!
#154 - Twitter Blue launched in Japan, Audible and Google Photos are off to a strong start, a look into App Preview videos, and more!
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Twitter Blue Launched in Japan - How Many Subscribed?
February is behind us, which means it's time to look at Twitter's mobile revenue! Actually, not this week - I want to ...
New Year's Resolutions Push Audible's Revenue to a New Peak
Earlier this week I wrote a keyword teardown for the keyword "audiobooks". The teardown was inspired by so many people...
Google Photos Rakes in Big Bucks - Revenue Soars in 2023!
Google Photos is one app I rarely come across when looking for exciting apps or trends. I'm not entirely sure why, but...
It's 2023 and AR Hasn't Taken Over the App Store or Google Play (Yet?)
Have you heard anything interesting about AR recently? I haven't... Just a few short years ago, however, Augmented Rea...
To Video or Not to Video - How Many Apps & Games Have App Preview Videos
If a picture is worth a thousand words, a video should be worth at least a thousand pictures, or a million words (depe...
#96 - How to (Not) Do App Store Optimization
The most common ASO mistake, and also the simplest one to fix, is what I call the cardinal sin of ASO. Are you a sinner?
Just How Big is the Apple TV App Store in 2023?
When the Apple TV App Store opened up in 2015 it had a lot of promise. Knowing how hard it is to develop for big game ...
📺 Turning Revenue Into Growth with Martin from PollenVC
Ariel sits down with Martin to discuss the "growth" machine that can exponentially grow your revenue.
This Week in Apps - Not the Best Time for That...
#153 - Authenticator apps are all the rage right now, news fatigue is real, Apple Search Ads is responsible for the top apps, and more!
Need an Authenticator App? Here are the Most Popular Options
Twitter recently made a security change that forced its non-paying users who use 2-factor authentication to start usin...
ChatGPT Delivered Another (Small) Win for Microsoft
Microsoft has been riding the ChatGPT wave for a few weeks now. Last week I looked at downloads of the official Bing a...
How Did a Prayer App Get to the Top of the App Store?
It's always exciting to see a new icon making it to the top of the App Store. I have nothing against Temu and TikTok b...
Demand for News Aggregation Apps Drops to its Lowest Since 2018
The last few years have been... busy. The kind of busy you'd read about in the news, which is why demand for new aggre...
#95 - The Secret to App Store Optimization is Really Easy (When You Pay Attention)
Many optimize for the best keywords but when it comes to ASO, you need to optimize for the right keywords!
This Week in Apps - Lots of Opportunities
#152 - Millions of abandoned apps = big opportunities for developers, plus the ChatGPT, the Super Bowl, tax season, and more!
ChatGPT Pushes Bing's Downloads to All-Time High
A few weeks ago Microsoft and OpenAI announced ChatGPT, which has and is currently all the rage in the tech world, will ...
Betting on the Super Bowl Scores Big Downloads
I noticed Draft Kings rose to (almost) the top of the App Store on Sunday, Super Bowl day. Considering this isn't bettin...
This Tax Season is the Biggest for TurboTax
Changes to tax filing rules improvements (and lots of ads) have made TurboTax one of the main go-to apps for filing tax...
The Game that's Quietly Taken Over the App Store
I noticed an unfamiliar icon was hovering all over the top apps list in the App Store over the last few weeks and had to...
Opportunity Time - More than 30% of Apps on the App Store & Google Play are Abandoned
There are millions of apps and games on the App Store and Google Play, but just how many are being developed actively? ...
#94 - An Interesting ASO Opportunity
Some keyword opportunities are much more intuitive than most think. Here's an example.
This Week in Apps - Apple's Sweep, Spotify's Explosive year, Mobile Casinos, and More!
#151 - This week we're looking at several trends that could define 2023 + something many app developers are talking about.
Apple's Latest Ratings Sweep is Barely Noticeable (for Bigger Apps)
Lots of developers have told me their iOS apps have lost ratings in the last week. In the last year or so, Apple has do...
