Dating app revenue balloons
This is a single insight from This Week in Apps #74 - Dating Apps Score, What's Turo, PUBG's Return, and more. Check out the full article for more insights.
As I was analyzing revenue trends this week, I noticed Tinder has been crushing it. Then I noticed Bumble's on a similar trend, and if you go down a bit, so are Hinge and other apps in the category, so I lumped them together to see how the entire category looks.
Simple answer: Great!
Revenue of the top five dating apps in the U.S., which include: Tinder, Bumble, Match, Plenty of Fish, and Hinge, grew more than 264% since 2018. In absolute terms, our estimates show that combined, the top 5 dating apps earned $25M of net revenue in the U.S. across the App Store and Google play in January of 2018. That number ballooned to $91M in net revenue in July.
Tinder controls about a half of all revenue, with Bumble right behind it, but the rest are growing rapidly as well.
I remember the days when couples who met online (how it was called back then) would make up stories to avoid embarrassment. Judging by these numbers, couples who don't, if there are any, will be the ones making up stories soon enough.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.