Dating app revenue balloons

Ariel Ariel

This is a single insight from This Week in Apps #74 - Dating Apps Score, What's Turo, PUBG's Return, and more. Check out the full article for more insights.

As I was analyzing revenue trends this week, I noticed Tinder has been crushing it. Then I noticed Bumble's on a similar trend, and if you go down a bit, so are Hinge and other apps in the category, so I lumped them together to see how the entire category looks.

Simple answer: Great!

Dating apps revenue estimates

Revenue of the top five dating apps in the U.S., which include: Tinder, Bumble, Match, Plenty of Fish, and Hinge, grew more than 264% since 2018. In absolute terms, our estimates show that combined, the top 5 dating apps earned $25M of net revenue in the U.S. across the App Store and Google play in January of 2018. That number ballooned to $91M in net revenue in July.

Tinder controls about a half of all revenue, with Bumble right behind it, but the rest are growing rapidly as well.

I remember the days when couples who met online (how it was called back then) would make up stories to avoid embarrassment. Judging by these numbers, couples who don't, if there are any, will be the ones making up stories soon enough.

Grow Smarter, with Data.

Affordable tools for ASO, Competitive Intelligence, and Analytics.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #games #att #dating

Related Resources

Bluesky is Open to All - Will it Dethrone X?
Bluesky is Open to All - Will it Dethrone X?

About a year ago, a new competitor to X launched in private beta. On Tuesday, this competitor emerged out of beta and is...

How Are App Developers Making Money on the Vision Pro?
How Are App Developers Making Money on the Vision Pro?

The Apple Vision Pro is out, and it's clear this is the beginning of something big. For developers, the Apple Vision Pr...