How to Craft the Perfect ATT (App Tracking Transparency) Prompt and Pre-Prompt Copy
Increase your chances of getting users to opt into data sharing with these tips
This Week in Apps #90 - Everything's Big!
Supercell tried to go big, Black Friday was big, Scanners make big money, Apple cut a big chunk, and TikTok had a big day.
The Other Impact of App Tracking Transparency
App Tracking Transparency, Apple's new requirement that apps and games that use tracking variables ask the user for pe...
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This Week in Apps #74 - Dating Apps Score, What's Turo, PUBG's Return, and more
This week we, again, use data to analyze future IPOs, see a shifting trend in how couples meet, and take a closer look at App Tracking Transparency.
Dating app revenue balloons
As I was analyzing revenue trends this week, I noticed Tinder has been crushing it. Then I noticed Bumble's on a simil...
The numbers behind App Tracking Transparency
It's been a while since I last looked at the numbers behind Apple's attempt to end Facebook (aka App Tracking Transpar...
Ranked: The top games in July
We rounded up the top games, by downloads and revenue, for July, and here are the results: 
This Week in Apps #59 - Do They Even Care?
ATT is here and it's already changing how apps behave. Plus the Airbnb competitor you probably didn't know about.
