Netflix Hits Another One Out of the Park
This is a single insight from This Week in Apps #81 - Gotta Be Original. Check out the full article for more insights.
Original content has been the name of the game for a long time now. It's what's keeping HBO Max and Disney+ at the top of the revenue chart and what most other streamers, like Hulu, are starting to realize is a necessity to succeed.
But remember who (kind of) started it all? Netflix! The first mover isn't always the winner, and Netflix is facing fierce competition these days, but that hasn't stopped it from continuing to produce originals.
Its latest original, Squid Game, is also giving the 11-year-old app a lot of new downloads.
The most downloads this year, for a single day, actually.
Last Sunday, Netflix was downloaded 743K times globally, across the App Store and Google Play, according to our estimates. This new milestone beats the 663K downloads Netflix saw on Jan. 2nd, one of the hottest times for streaming services.
Downloads have slowed down since this peak, but are still significantly--more than 50%--higher than the daily average of the last few weeks.
This is great news for the OG streamer that's been cranking out so much new content it's easy to assume they're trying everything. Fierce competition has been hurting Netflix's downloads over the last few years, so much so that they're getting into game development.
Originals continue to be the way streamers win, something Netflix will likely just expand on with games.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.