Twitter's App Revenue Got a Bump Last Week
This is a single insight from This Week in Apps #83 - Will the HomePod Kill Christmas for Google and Amazon (Again)?. Check out the full article for more insights.
It's been a little over a month since Twitter released Super Follows. If you recall, the launch was mostly meh in terms of revenue. Sure, the list of creators is limited, and it's only available in the U.S., and only for iPhone and iPad users. Still... I expected a bit more.
Let's check in and see if the trend has changed.
Twitter has earned $20K of net revenue from the U.S. App Store since September. That's a K, not an M, in case you weren't paying close attention. The short answer to our question is not really.
But it gets a bit worse. The sum, which is roughly double what we estimated for launch week, came from a peak and not healthy growth. New revenue peaked last Monday with an estimated $2K of new net revenue. Remember what else happened on that day? Facebook went down. See the connection here?
Daily revenue went back into the "few hundreds" range by this week.
Much like Spaces, Twitter's take on Clubhouse, Super Follows remind us that the Twitter crowd may be happy with what Twitter is right now and isn't looking for something new. It doesn't mean Twitter can't change that perception, but it means it won't be easy.
Especially not when TikTok is gaining so much attention.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.