Where Did Everyone Shop This Black Friday?

Ariel Ariel

This is a single insight from This Week in Apps #90 - Everything's Big!. Check out the full article for more insights.

We wrapped up a massive Black Friday this week, and I wanted to see which app saw the most growth. I'd normally focus the analysis on the Friday, but as I'm sure you've noticed, everything started early this year. I can think of at least 5 reasons why, but that's a whole other thing...

To get a better insight into growth, I analyzed what I think is now the new normal--Black Friday week, which started on Monday 11/22 and ended on Monday 11/29, and I ranked the most downloaded shopping apps by store + combined.

I'm focusing this on the U.S. because Black Friday is mostly a U.S. "holiday", and some of these apps are only available in the U.S.

There's a lot to look at in this table, so here's my quick take:

  • Amazon was the most downloaded shopping app this Black Friday week, adding more than 800,000 new users in the U.S.
  • Walmart was right behind it, adding nearly 700,000 new users in the U.S., which is a slightly faster pace than normal.
  • Android users chose Walmart over Amazon, the exact opposite of what we see on the App Store. Walmart may have spent more on ads there.
  • There's growing interest in Buy Now Pay Later apps, a trend we've seen growing steadily over the last two years. Klarna is the clear winner in that race.
  • Shop continued to be the go-to tool for package tracking, which is great for Shopify because it offers shopping in it. I think they have a lot of work to put in before that part of the app takes off, but the base is there.

Together, the top 10 most downloaded shopping apps in the U.S. saw 4.6 million downloads during the week.

This was an intense and somewhat overwhelming Black Friday season. Tons of emails, lots of push notifications, and many eager sellers. I expect next year to be even worse as more shopping ends up in-app. You've been warned...

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #shopping

Related Resources

Supercell's Squad Busters Just Bested Brawl Stars' First Week Haul
Supercell's Squad Busters Just Bested Brawl Stars' First Week Haul

The past several days have been some of the biggest for mobile gaming in recent memory. Not only did we get the global r...

Temu's at It Again - The Most Downloaded Apps in the World
Temu's at It Again - The Most Downloaded Apps in the World

Apps have been busy getting downloads in May. I crunched the numbers and ranked the ones that got the most. There was a ...