Twitter Ends the Year with a Bang
This is a single insight from This Week in Apps #93 - What a Year for Content!. Check out the full article for more insights.
Although Twitter didn't make the most downloaded list, it did have a really good 2021. In fact, it had a great November (and October) where it hit the highest number of downloads in a looooong time.
For all the talk of TikTok and Instagram, seeing Twitter grow is an interesting change of pace.
Downloads in November hit 17.3 million, according to our estimates. That's across its iOS app, Android app, and lite Android app. The lite version of Twitter, which is only available for Android, has contributed a small but decent number of downloads. It, too, grew significantly recently.
In fact, a good chunk of Twitter's growth has been on the Android side of things, which accounts for roughly 72% of all downloads in 2021.
Twitter's previous best month of downloads was October of this year, with 16.8 million downloads. But the one before it requires looking all the way back to April of 2020.
Twitter has been through a lot and has changed a lot, unlike any of the other platforms we see these days. That evolution, which I initially thought would hurt it, doesn't seem to be. It'll take some time, but Twitter does have everything it needs to remain an active contender in the race for content and creators.
And that's good.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
