Remember Widgetsmith?

Ariel Ariel
12/24/21

This is a single insight from This Week in Apps #93 - What a Year for Content!. Check out the full article for more insights.


Speaking of popular things, last year, Apple released iOS14 and with it, widgets, which were the hottest feature for the rest of 2020. A few apps were born to offer widgets, and a ton of apps added widgets, but one came out the undoubtful winner.

That's Widgetsmith, the app that became the way to add custom widgets pretty much overnight.

A year later, I was curious to see whether it's still successful. To do, that I'm going to look at revenue estimates because a download is nice, but a paying subscriber is nicer.

The simple answer is yes, based on the numbers, it's still earning money.

Cumulative net revenue since the app was released hit $3 million this month. It got to $2 million back in June and earned its first million of net revenue back in December of 2020.

So, the pace slowed down quite a bit, but it's still looking pretty healthy.

I love seeing the success of Widgetsmith because it wasn't made by some big-name company with a big marketing budget. It was developed by an indie developer who was at the right place and the right time + knew what to build. That last one is key.

Are you keeping an eye out for opportunities?

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #viral

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