VPNs Top Russia's App Store

Ariel Ariel
1 minute read Mar. 4

This is a single insight from This Week in Apps #103 - The Downloads Don't Stop. Check out the full article for more insights.


Edit: We've updated the numbers and added more details in a new article. Check it out →

While most of the attention is focused on Ukraine right now, there's something else that's going on rather quietly that's also of importance. The government of Russia, which is invading Ukraine, is also making it hard for its citizens to access information about the events that are unfolding.

As of right now, and for most of this week, VPN apps have risen to the top of both the App Store and Google Play in Russia.

In case you're not familiar, VPNs provide a secure tunnel to the internet through servers in other countries, which allows those who use them to circumvent local limits in most cases.

As of this Tuesday, the most popular VPN apps in Russia saw an increase in downloads of more than 1,200%.

According to our App Intelligence, daily downloads, which average 10K in Russia across the App Store and Google Play, rose to more than half a million on Tuesday. Just Tuesday!

Since the invasion began, the top VPN apps, which mostly seem generic but also include Cloudflare's 1.1.1.1 app, were downloaded more than 1.3 million times in Russia alone.

I wonder how long that will last...

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


Related Resources

NGL Is Still the Hottest App in the US, but Is It Making Money?
Insights
NGL Is Still the Hottest App in the US, but Is It Making Money?

[Last week](https://www.youtube.com/watch?vuI3mobAC2oE) we looked at NGL, an overnight success that took the App Store...

Will Authentic Social Media Replace Instagram?
Insights
Will Authentic Social Media Replace Instagram?

All this talk of NGL reminded me of the overnight success right before it, which was another twist on the traditional ...