The Highest Earning Apps in February
This is a single insight from This Week in Apps #104 - This One's Going to Hurt!. Check out the full article for more insights.
This week I crunched the numbers to rank the highest-earning apps in the US. I'll be looking at games next week.
To the untrained eye, this list is almost identical to last month's, and that's because it is. But there's one app that is important to look at, and that's Veve, a marketplace for NFTs that's been picking up steam over the last few months.
More on that in a bit!
TikTok was the highest-earning app in the US in February, bringing in $52M of net revenue, according to our estimates. Video rival YouTube took second place with an estimated $45M of net revenue in February. By the way, did you know I have a YouTube channel? Check it out.
FYI - These numbers are a good bit lower than January because February is three days shorter, and for these top apps, three days means a lot of money.
TikTok wasn't the highest-earning app on Google Play. Tinder beat it by a mile (actually, two). Our estimates show Tinder with $4M of net revenue and TikTok with $2M.
Back to NFTs! If I can bring your attention to the last spot on Google Play. Veve is a new name in the context of the highest earners (except for this one time). It snuck into the highest earners list in January, but I was sure it was a fluke. Seeing it again here is a sign it isn't.
NFTs are still not mainstream, but this sort of growth in demand suggests that's changing.
Together, the top 10 highest earning apps in the US earned $288M of net revenue in February. A bunch less than January, if you're comparing. I want to blame it on the shorter month, but that's not entirely it. February is normally a smaller month in terms of revenue, a trend that, as a developer, you just have to prepare for.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
