Where's the Other Wordle?
This is a single insight from This Week in Apps #107 - Another Viral Success Story???. Check out the full article for more insights.
Remember the "other" Wordle I've looked at back in January? The game that was lucky to ride the wave the "real" Wordle created? Well, the "other" Wordle hit a new milestone I bet its developer never even dreamed of!
Wordle! has been downloaded more than 10,000,000 times!
Since the beginning of the year, Wordle's downloads grew from around 1,000 to a new average of around 160,000 daily downloads, according to our estimates. That's while Wordle was the top app in the US. In March, the top "returned" to normal and Wordle's downloads declined. Now we estimate an average of a little more than 100,000 daily downloads.
For a while there, it looked like Wordle was here to stay, and while that seems to slowly go away, there are a few things Wordle! did to get to this milestone and really ride the wave instead of being a silent observer (ahem, Among Us!).
When Wordle! rose to the top of the charts initially, it was a totally different game with a sleek 2016 look. It took the developer some time to figure out what's going on, but he eventually added a true Wordle mode, brought the design up to 2022 standards, and the most important thing, added in-app purchases!
The game also has the most annoying ads I've seen in a non-hyper-casual game, but I guess it can't all be perfect.
Ads aside, that's how you ride a wave, and that ride netted more than $800,000 in net revenue so far, or a little more than $1M in gross revenue, according to our estimates.
If you're a developer and you're reading this, my point here is that when good things come, it's not the end but rather the beginning. That's why tracking is important.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
