Who's Leading the Mobile Payments Race?
This is a single insight from This Week in Apps #107 - Another Viral Success Story???. Check out the full article for more insights.
Last week I looked at how mobile banking is giving traditional banks a run for their money. Pun only partially intended. This week I'm going to show you another area where phones are replacing the old-world โ mobile payments.
If you've been using the internet as long as I have, you might remember days when PayPal was the most popular way to pay online. Although PayPal has an app, that's no longer the case.
It hasn't for a while.
Cash App, from Square, is now, and has been for quite some time, the leading mobile payment app. So far this year, Cash App was downloaded by 9.5M people in the US Across the App Store and Google Play, according to our estimates.
By comparison, rivals PayPal, Venmo, and Zelle saw 4.6M, 4.1M, and 3.2M downloads in 2022 in the US, according to our estimates. Only a tiny bit more than Cash App when combined.
Cash App's simplicity has made it an easy go-to for millions. And that's really the key here โ simplicity.
Although Cash App is the popular choice, all other rivals have grown steadily over the last few years. Not as much, but each has a very powerful company (or bank) behind it, so I don't doubt they'll continue to grow. But they'll need to become simpler.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
