Everyone (Isn't) Leaving Twitter

Ariel Ariel
4/29/22

This is a single insight from This Week in Apps #111 - They're All Talking About It!. Check out the full article for more insights.


The big news this week came after a few weeks of internet struggle for iron man. Elon Musk has officially acquired Twitter this week in a deal that had so many ups and downs I'd rather just skip to the end.

Somehow this transaction became political, something I really don't want to touch, so I'm going to focus on the numbers.

See, so many people threatened they'd leave Twitter that I was curious to see if downloads would also suffer.

No, not at all. Downloads actually skyrocketed!

Twitter became the #2 most downloaded app in the US this week, right behind Trump's Truth Social.

We estimate that all the commotion around Twitter has caused downloads, which averaged somewhere in the 300,000 to 400,000 range earlier in the year, to double to more than 750,000 on Tuesday.

More than double!

So, not everyone is leaving, and looking at the numbers, many many are joining.

Twitter has changed so many times in the past that this feels somewhat normal for me. I'm really looking forward to seeing what happens.

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Tagged: #social-media

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