Dating App Hinge Hits a New All-Time Revenue High
This is a single insight from This Week in Apps #111 - They're All Talking About It!. Check out the full article for more insights.
One of the apps Apple isn't sweeping any time soon is Hinge, the dating app that's been chasing big swipers Tinder and Bumble. And the chase is strong. Especially when we look at revenue.
According to our estimates, Hinge set a new record for daily revenue last Sunday with nearly $620,000 of net revenue globally, though primarily driven by the US. For context, Hinge's daily average in March was around $410,000. That's an increase of more than 50% from March.
Hinge set its last daily high in January, the day when parental pressure forces many single folks to unlock unlimited swipes to find love, or get their parents to leave them alone. One or the other.
Although commendable, Hinge has a long road to travel before it can catch up to its swipey rivals Bumble and Tinder, who operate at what feels like a different level. Bumble earns more than 3x what Hinge does on average every day, and Tinder more than doubles that.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.