Peloton's New Direction is Paying Off

Ariel Ariel
Jun. 3

This is a single insight from This Week in Apps #116 - Where Are They Going???. Check out the full article for more insights.

Peloton, the high-end exercise bike company that took off during the pandemic and crashed right after, has hit a new milestone with its app – The highest month of revenue.

Why is this interesting? Because, if you recall, Peloton pivoted a "bit" last year to focusing on its content, and that's where app revenue is coming from.

Peloton ended May with the most revenue in a single month the app has ever seen. Our estimates show net revenue hitting $6 million in May. The majority, roughly 92% came from the App Store while the rest came from Google Play. Makes sense!

And that's net revenue, which is what Peloton gets to keep after giving Apple and Google its fees.

That's not only a great milestone for the app that rode its content, pun intended, to success even before it went in-app, but also a great show of strength on mobile. So far, revenue has grown 42% when compared to January, which was a higher than average month

App revenue is a small part of Peloton's total revenue right now, but given this growth so far in 2022, I don't see any reason for it to remain that way. I don't see inflation getting in the way, either.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

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