Apex Legend Mobile's First Two Weeks in Numbers – They're Big!
This is a single insight from This Week in Apps #116 - Where Are They Going???. Check out the full article for more insights.
A new old game crossed the platform line from console to mobile a few weeks ago and immediately took command of the App Store and Google Play.
If you haven't looked at the top charts in the last couple of weeks, that game is Apex Legends Mobile, a battle royale game that launched on consoles in 2019.
Let's see how it's doing on mobile:
In its first two weeks on the App Store and Google Play, we estimate that Apex Legends Mobile added nearly 16 million new downloads. A little more than 60% of those came from Google Play and the rest from the App Store.
Revenue was the exact opposite. Of the nearly $5 million of net revenue the game has earned so far, 73% came from the App Store and the rest from Google Play. This is pretty normal for a game these days.
The top countries included the US, India, and Brazil. Together, the trio was responsible for about 40% of all downloads.
Let's go a step further and estimate revenue per download, which we can get by dividing revenue by downloads. Since we have data from day one, this simple metric will give us pretty good insight into how good the game is at turning downloads into revenue.
Two weeks in, we estimate the game's net revenue per download is $0.31, which isn't very high... For comparison, Call of Duty Mobile's all-time net revenue per download is $3.22, according to our estimates. PUBG's is lower than CoD, at $1.85, but is still about 6 times more than Apex Legends.
I'm not saying Apex Legends can't get there, but I am saying there's room for growth.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.