Google's Mapping Empire Nearly Doubled So Far in 2022

Ariel Ariel
7/8/22

This is a single insight from This Week in Apps #121 - Big Battles Ahead. Check out the full article for more insights.


Last week I looked at how revenge travel is sky-rocketing and how well we can see it translate into downloads. I looked at airlines, car rentals, and travel booking apps. And there were a lot of downloads.

Well, there's one "little" category I didn't touch on that's also seeing downloads exploding, and that's the category pretty much owned by Google, which is driving directions apps. And by that, I mean Google Maps and Waze.

Combined weekly downloads of Google Maps and Waze, both owned by Google, rose by 92% since January. In absolute terms, that translates into 4.8 million downloads last week, according to our estimates, which happens to be the second-highest week of downloads this year.

I'm not sure why this trend is called revenge travel, but what I am sure is that this is a great time for competitors to step up their mobile game and ride this wave instead of letting Google grow its user base even more.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #travel #irl

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