Tracking Border Crossings into Canada with Downloads

Ariel Ariel
Jul. 15

This is a single insight from This Week in Apps #122 - Mergers Or Acquisitions?. Check out the full article for more insights.


I found an interesting trend where downloads of an app can be used as a proxy to what's going on IRL -- Traveling to Canada.

See, Canada requires that tourists download the ArriveCAN app to record travel information, including documents and covid info.

For many months now, the app has ranked very high in the US, beating popular names like Twitch and Tinder. Yes, that Tinder.

Just how many downloads are we talking about here? So far this year, ArriveCAN saw nearly 3,000,000 new downloads in the US, according to our estimates. But the trend is the more interesting bit.

In January of this year, the app was averaging 2,000 downloads per day, according to our estimates. By March, that average doubled to 4,000. The average grew to 20,000 in April, and in July, single-day downloads peaked at 51,000.

25x growth in just a few months. Nice! More travel. Also nice! Also also, we now have a rough estimate of new travelers to Canada. BY day. Using downloads. Nice(r)!

This is a pretty extreme example of using downloads to proxy real-world things, but it's a pretty decent one in many cases. Consider that when you do your competitive analysis.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #travel

Related Resources

Why is Clubhouse is Splitting Up?
Insights
Why is Clubhouse is Splitting Up?

Clubhouse, the OG audio-only social network that exploded in 2021 and started a new (but short-lived) trend, has annou...

Twitter's In-App Revenue Rebounded in July, But Ever So Slightly...
Insights
Twitter's In-App Revenue Rebounded in July, But Ever So Slightly...

Twitter's new hellish "normal" continued in July as Elon pulled out of the deal he fought so hard to get and Twitter's...