This Location Tracking App is Earning Millions of Dollars!

Ariel Ariel
Sep. 2

This is a single insight from This Week in Apps #129 - Twitter's Finally Growing (its Revenue). Check out the full article for more insights.


I love finding apps that hit new all-time highs, especially when those highs have a dollar sign in front of them, and I have one you may not know because I sure didn't.

Life360 is a location tracker for family and friends, pretty much a 3rd party Find My, that's pretty popular on the App Store and on Google Play!

Life360 mobile revenue estimates

You might think that no one would need a tracker like that, but our revenue estimates suggest they do. And there's a lot of them because monthly net revenue hit a new all-time in August with $13.7 million.

That's a massive number, but it's not the only interesting part. The speed at which it grew in 2022 is another cause for celebration! In January of 2020, net revenue was at around $2.7 million. And no, I didn't forget a leading 1 there.

Monthly net revenue grew, slowly, and reached $3.5 million. Commandable! But not nearly as exciting as January of 2022, where Life360's net revenue rose to more than $9 million.

Just a mere few months later and Life360 is now close to $14 million. That's a lot of money!

It's interesting to see how many people trust an app that tracks their location these days, and while digging into the app's history I discovered it was selling that location data to data brokers. Emphasis on was because according to this article it isn't anymore.

Still interesting!

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #business

Related Resources

Mobile Payment App Downloads Grew 78% Since Pandemic Started
Insights
Mobile Payment App Downloads Grew 78% Since Pandemic Started

A lot of things moved in-app during the pandemic, and while many are now beginning to move back out, making payments i...

Parler Is Back on Google Play with a New Business Model
Insights
Parler Is Back on Google Play with a New Business Model

Remember Parler, the social media platform that tried to compete with Twitter by allowing everyone to say anything? ...