This Location Tracking App is Earning Millions of Dollars!
This is a single insight from This Week in Apps #129 - Twitter's Finally Growing (its Revenue). Check out the full article for more insights.
I love finding apps that hit new all-time highs, especially when those highs have a dollar sign in front of them, and I have one you may not know because I sure didn't.
Life360 is a location tracker for family and friends, pretty much a 3rd party Find My, that's pretty popular on the App Store and on Google Play!
You might think that no one would need a tracker like that, but our revenue estimates suggest they do. And there's a lot of them because monthly net revenue hit a new all-time in August with $13.7 million.
That's a massive number, but it's not the only interesting part. The speed at which it grew in 2022 is another cause for celebration! In January of 2020, net revenue was at around $2.7 million. And no, I didn't forget a leading 1 there.
Monthly net revenue grew, slowly, and reached $3.5 million. Commandable! But not nearly as exciting as January of 2022, where Life360's net revenue rose to more than $9 million.
Just a mere few months later and Life360 is now close to $14 million. That's a lot of money!
It's interesting to see how many people trust an app that tracks their location these days, and while digging into the app's history I discovered it was selling that location data to data brokers. Emphasis on was because according to this article it isn't anymore.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.