BeReal Made the List โ€“ The Most Downloaded Apps in August

Ariel Ariel

This is a single insight from This Week in Apps #130 - What a Mess!. Check out the full article for more insights.

This month I crunched the numbers and ranked the most downloaded apps in the world in August, and BeReal, the latest sensation to take over the App Store, made the list. Kind of...

BeReal wasn't the most downloaded app in the world in August. The crown goes to TikTok, which maintained its lead over rival Instagram, who's copying BeReal right now, with 57 million new downloads in August, according to our estimates.

BeReal, the #1 app in the App Store since the end of July, came in at #8 with 10 million new downloads, but only on the App Store side. Although popular, BeReal isn't nearly as popular on Google Play as it is on the App Store.

Speaking of Google Play, an unknown QR scanner snuck into the last place on the Google Play list. Keep in mind most, if not all, Android devices can read QR codes natively, so this is an interesting one to see making the list.

The combined list has the same icons you're used to from Meta, TikTok, and Google.

Other than those, the lists are fairly similar to July, which isn't surprising considering both months are technically still the same summer.

Together, we estimate the top 10 most downloaded apps in the world to have added 348 million new users to their respective user pools. A smidge lower than July.

Now that summer is over I expect to see some changes.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

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