Paramount+'s Mobile Revenue Hit a New Peak

Ariel Ariel

This is a single insight from This Week in Apps #134 - Is It Finally Happening???. Check out the full article for more insights.

Streamer Paramount+ crossed a new milestone in September. The service, which launched in 2021, hit gross MRR of $20M.

Paramount+ estimated net revenue

The road to this milestone was long. Although it took Paramount+ only 5 months to hit $10M in gross MRR, doubling to $20M took 19 months, according to our estimates. Of that, Paramount gets to keep $14M as net revenue.

Most of the revenue, as you'd expect, is coming from the App Store. In September, Paramount's big month, the App Store brought in $11M in net revenue vs. $3M from Google Play. It's worth noting that 21% from Google Play is slightly higher than average.

It's also important to mention that Paramount+ is only available in the US, which limits its ability to monetize when compared to someone like HBO Max, the leader of the streamers, which earns that in about a week while being available globally.

Fun fact - HBO Max earns from Google Play just a tiny bit more than Paramount+, which is to say, there's still room for HBO Max to grow its revenue.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #streaming

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