Where Facebook is (Still) On Top - The Most Downloaded Apps in October

Ariel Ariel

This is a single insight from This Week in Apps - Looking for Stability?. Check out the full article for more insights.

Now that October is all done, and that I've looked at numbers related to the Twitter madness that's taken over the news cycle, I can go back to looking at something stable.

I crunched the numbers and ranked the most downloaded apps in the world in October, and stability is the first thing I see here.

Let's take a closer look at October's winners.

TikTok was the most downloaded app in the world in October. It added 53 million new users for a total of 540M new users so far in 2022, according to our estimates. Yup, that's quite a few!

Chief rival Instagram was right behind it, again, even though TikTok is still banned in India and Instagram isn't. Meta's leader saw 49 million new downloads in October, beating sibling Facebook, which added 42 million downloads.

WhatsApp and CapCut, one from Meta and another from TikTok, round out the top 5. TikTok and Meta have clear control of downloads, which is a bit frightening.

Comparing this list to last month's, there wasn't a lot of movement. If you don't look too closely, it actually looks like there was no movement at all.

We estimate that together, the top 10 most downloaded apps in the world made their way into 339M devices in October. That's a smidge higher than September, but as has been the case in the last few months, nothing to write home about.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

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