Can Mobile Casino Games Adapt or Is It Game Over?
This is a single insight from This Week in Apps - Apple's Sweep, Spotify's Explosive year, Mobile Casinos, and More!. Check out the full article for more insights.
Mobile casino games are very interesting to me. Not because I'm a big fan of the genre but rather because of how much they grew in popularity during covid. And by popularity, I don't just mean downloads but rather, revenue.
Last time I looked at casino games, revenue grew rapidly before lockdowns began and even faster once they did. Now that lockdowns are a thing of the past, is revenue still growing for mobile casino games?
Yes, yes it is.
I summed up the downloads of the top casino games, and by "top" I'm referring to the ones leading the Top Grossing charts.
The list includes Jackpot Party, Slotomania™, Lightning Link Casino, DoubleDown™ Casino, Cashman Casino, Big Fish Casino, Cash Frenzy™, Quick Hit Slots, and POP! Slots™.
Going all the way back to 2017, to get some context, the group earned $27M of net revenue in January of 2017, according to our estimates. Sounds like a lot considering that, unlike real casinos, you can't really earn money back from playing.
But you just wait! By January of 2020, pre-covid, that total rose to $59M, and that's net revenue, meaning what these studios get to keep after giving Apple and Google their share.
The total rose to $86M in peak lockdown time, a whopping increase of 219% increase.
While revenue dipped sharply after, it's been growing steadily since and hit a new milestone in December of 2022.
The group's collective revenue crossed $100,000,000 of net revenue for the first time ever. December's haul was $106M, according to our estimates.
Guess which age group downloads casino apps the most. It's probably not what you think! According to our demographics data, 25-34 year olds are the largest group followed by 34-49. I expected this to skew older.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.