How Much Is a Single Download Worth to a Mobile Casino Game?

Ariel Michaeli Ariel Michaeli
Jun. 21, 2020, 4:12 PM ET #covid-19 #games

Slot machines are undoubtedly the hottest attraction in casinos. So easy to try your luck on, and addictive enough to keep you around for a while. That's true in real life and also in the App Store, where casino games are a pure money-making machine.

Let's see just how much revenue casino games make in the U.S. App Store.

Almost Like Printing Money

We analyzed the top 10 casino games on the App Store based on their total U.S. revenue in 2020.

Together, the top 10 apps brought in more than $237M between January and May of 2020. The gap between the top players and "the rest" however, is pretty wide.

  1. Slotomania™ Vegas Casino Slots
  2. DoubleDown™- Casino Slots Game
  3. Jackpot Party - Casino Slots
  4. Cashman Casino Las Vegas Slots
  5. Bingo Blitz™ - Bingo Games
  6. Big Fish Casino: Slots & Games
  7. Cash Frenzy™ - Slots Casino
  8. Heart of Vegas Slots-Casino
  9. Huuuge Casino Slots Vegas 777
  10. Lightning Link Slots-Casino

Lead wolf, Slotomania, raked in more than $47M, about 20% of the total for all ten. DoubleDown™ and Jackpot Party came close at $31M and $30M, respectively. The lowest-ranked game, Lightning Link Slots, brought in $11M. Although it's just a quarter of the top dog, it's still a magnificent amount!

No IRL Casinos Leads to Higher Revenues

Although casino games have been rising in popularity month over month in the last year, they still had the real casino alternative.

When lockdown hit in March, the only replacement was eliminated, making the virtual alternative the only way to throw your money away. And it shows!

Revenue rose 53% compared to peak revenue in February. Summed up, the group hit an all-time revenue high in the U.S. App Store, with more 2.3M earned in a single day.

What's a Download Worth?

With such fierce competition, it's no surprise that paid user acquisition (aka. ads) is a serious investment for all of these apps. But just how much can they invest in order to make a profit? We can get a general idea with a simple calculation—diving revenue by downloads.

Here things look quite different. Companies that can get more revenue for a single download need fewer downloads to grow the bottom line and can easily outspend their competitors.

  1. Big Fish Casino: Slots & Games
  2. Slotomania™ Vegas Casino Slots
  3. Huuuge Casino Slots Vegas 777
  4. Jackpot Party - Casino Slots
  5. Cashman Casino Las Vegas Slots
  6. Lightning Link Slots-Casino
  7. DoubleDown™- Casino Slots Game
  8. Heart of Vegas Slots-Casino
  9. Bingo Blitz™ - Bingo Games
  10. Cash Frenzy™ - Slots Casino

Big Fish Casino, #6 in terms of total revenue, is by far the leader in revenue-efficiency, at $412.26/download. #1 Slotomania is right behind it by at half the revenue per download with $198.94. Cash Frenzy™, in last place, gets just $19.73 per download. There's a lot of room for improvement there.

You might be thinking "how?!?!?". According to the data, for casino games, unlike other freemium games, revenue far outweighs downloads.

Intelligence to Beat the Competition

To succeed on the App Store and Google Play you need to know how your competitors are performing. Using our app intelligence, mobile companies of all sizes analyze the market and gain a competitive edge. Learn more about our data and tools.

About the Data

Data in this report is based on download and revenue estimates generated using our proprietary estimate models and are not based on actual app downloads.

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