Can Mobile Casino Games Adapt or Is It Game Over?

Ariel Ariel
2/10/23

This is a single insight from This Week in Apps - Apple's Sweep, Spotify's Explosive year, Mobile Casinos, and More!. Check out the full article for more insights.


Can Mobile Casino Games Adapt or Is It Game Over?

Mobile casino games are very interesting to me. Not because I'm a big fan of the genre but rather because of how much they grew in popularity during covid. And by popularity, I don't just mean downloads but rather, revenue.

Last time I looked at casino games, revenue grew rapidly before lockdowns began and even faster once they did. Now that lockdowns are a thing of the past, is revenue still growing for mobile casino games?

Yes, yes it is.

I summed up the downloads of the top casino games, and by "top" I'm referring to the ones leading the Top Grossing charts.

The list includes Jackpot Party, Slotomania™, Lightning Link Casino, DoubleDown™ Casino, Cashman Casino, Big Fish Casino, Cash Frenzy™, Quick Hit Slots, and POP! Slots™.

Going all the way back to 2017, to get some context, the group earned $27M of net revenue in January of 2017, according to our estimates. Sounds like a lot considering that, unlike real casinos, you can't really earn money back from playing.

But you just wait! By January of 2020, pre-covid, that total rose to $59M, and that's net revenue, meaning what these studios get to keep after giving Apple and Google their share.

The total rose to $86M in peak lockdown time, a whopping increase of 219% increase.

While revenue dipped sharply after, it's been growing steadily since and hit a new milestone in December of 2022.

The group's collective revenue crossed $100,000,000 of net revenue for the first time ever. December's haul was $106M, according to our estimates.

Guess which age group downloads casino apps the most. It's probably not what you think! According to our demographics data, 25-34 year olds are the largest group followed by 34-49. I expected this to skew older.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #games

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