Temu Hits a Big Milestone Ahead of First Birthday

Ariel Ariel
8/18/23

This is a single insight from This Week in Apps - Subscriptions Much?. Check out the full article for more insights.


Temu, the shopping sensation that's taken over the App Store, is about to celebrate its first birthday. And it's got a pretty nice gift waiting for it.

In the last few days, Temu crossed a big milestone - 100,000,000 downloads.

If you've been watching the top charts you'd see Temu staring all the way up top. It's currently the top result in the App Store and Google Play, and that's been its "normal" state for quite a while now.

A few apps like ChatGPT knocked it down for a few days here and there, but thanks to what feels like an infinite ad budget, Temu continues to be the top download.

According to our estimates, in the last month Temu has been averaging 700K new downloads every day from the App Store and Google Play. A little more than half of those are coming from the US while the rest are spread across many other countries.

This growth is relatively new. In January, Temu, which launched last September was seeing just about 250K downloads a day, according to our estimates. That might sound like a lot, and it is, but it's just about a third of what the app is seeing now.

Temu's climb started in March and has been rising consistently since.

The app is embroiled in controversy, which feels like par for the course with apps coming from China these days. The government wants to close a loophole that's enabling Temu to ship items cheaply and users are going on TikTok with claims that Temu sold their billing info to scammers.

But that hasn't stopped the downloads.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #shopping

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