Threads Came and Went but Remini Stayed - The Most Downloaded Apps in July

Ariel Ariel
8/25/23

This is a single insight from This Week in Apps - Still Growing. Check out the full article for more insights.


July was a mostly normal month in downloads with one big exception - Threads.

I ranked the most downloaded apps in the world in July and things are... interesting.

Threads was, by far, the most downloaded app in the world in July. The timing of its launch and Meta's influencer campaign drove more than 163M downloads in July, according to our estimates with the bulk of the downloads coming during launch week.

FYI - While our machine learning is very good at understanding fast risers, estimating such a meteoric rise accurately is nearly impossible, which means our figures are likely to be on the conservative side.

Threads was hot for just a moment but lost much of its momentum within a week or so. Downloads dropped considerably until a new push from Meta in August brought it back up the charts. I expect to see Threads in next month's list, but not in the lead.

TikTok was the second most-downloaded app in the world in July with 55M combined downloads from the App Store and Google Play, according to our estimates. Instagram was right behind it with 54M estimated downloads, flipping June's ranks.

Facebook and WhatsApp round out the top 5, just like last month.

It's worth noting that Remini, the AI photo app that went viral on TikTok in July, made all three lists as it made its way into 23M new devices, according to our estimates. Aside from that, the lists are fairly similar to June's.

We estimate that the 10 most downloaded apps in the world generated 490M downloads in July. This total includes Threads, which I consider to be an anomaly, so keep that in mind in case you're comparing this to last month's total.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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