Summer is For Games - The Most Downloaded Games in July

Ariel Ariel
8/25/23

This is a single insight from This Week in Apps - Still Growing. Check out the full article for more insights.


I crunched the numbers and ranked the most downloaded mobile games in the world in July. Like my analysis of global game revenue, we see two China-only titles in our ranks.

But let's start at the top.

Subway Surfers was, again, the most downloaded game in the world in July. It made its way into 22M devices, according to our estimates. I don't even remember how many times I opened with this line - what an incredible achievement for the 11 year old title.

Roblox was the second most downloaded game in the world in July, just like in June, followed by Royal Match. Candy Crush dropped one spot in July to third, but still saw more downloads in July.

The rest of the list is a bit different than June, which is a good sign of things moving. Ludo King dropped a couple of spots, My Talking Tom is back, and Monopoly Go finally made the combined list.

Monopoly Go has been rising quickly in both revenue and downloads, and is now the highest-earning title in the US App Store beating all apps and games. You may say it's the result of a whole bunch of ads, and you won't be wrong, but those downloads lead to revenue - and that you can't buy.

Our estimates show that the top 10 most downloaded games in the world made their way into 140M devices in July. That's a 15% increase from June and a solid reminder that summer is for games.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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