The Most Downloaded Apps in the World in September

Ariel Ariel
10/6/23

This is a single insight from This Week in Apps - September in Review. Check out the full article for more insights.


Now that September is behind us I crunched the numbers and ranked the most downloaded apps in the world for the month.

If you just glance at the list you won't notice any changes when compared to August, but there's a pretty big one.

Let's start at the top.

TikTok was the most downloaded app in the world in September with 50M new downloads, according to our estimates. That's a smidge lower than August, where TikTok was also the most downloaded app in the world.

Meta's trio lands right below it. Instagram leads the way followed by Facebook and WhatsApp. Same as last month, but with fewer downloads overall.

That's a trend we see across the entire store in September.

Telegram rounds out the top 5, again, just like August.

Breaking into the top of the App Store happens fairly often, but only for a short term which isn't enough to break into the very top of our rankings.

But wait! Where's Threads?

Meta's X competitor didn't make the cut in September at all. It's still managed to make it into millions of devices, but not enough and the trend is sloping down.

Together, the most downloaded apps in the world made their way into 298M iOS and Android devices in September, according to our App Intelligence. This total is a bit short of August's, a downturn most apps have been seeing.

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The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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