Downloads Continue to Grow in October - The Most Downloaded Apps in the World

Ariel Ariel
11/10/23

This is a single insight from This Week in Apps - Up and Up and Up. Check out the full article for more insights.


October is over which means it's time to crunch the numbers and rank the most downloaded apps in the world across the App Store, Google Play, and combined.

There aren't (m)any surprises, but downloads are up!

Downloads Continue to Grow in October - The Most Downloaded Apps in the World

TikTok was, again, the most downloaded app in the world in October. It managed to slide into 51M devices according to our App Intelligence, most of which are in China with the US coming in second place.

Instagram, Facebook, and WhatsApp took the second, third, and fourth place this month just like last month, but with more downloads.

Temu dethroned Telegram and went from #6 in September to #5 in October to round out the top 5 for this month. There isn't much that can stop Temu and with the holiday season just inches away I expect to see it continue to rise, just like #10 SHEIN.

The only notable change I could find with these ranks is ChatGPT making its way into the list on the App Store. It's not its first time, but it's the only time since launch month.

The top 10 most downloaded apps in the world saw 317M in October from the App Store and Google Play, according to our estimates. A modest 6% increase from September, but an increase is an increase!

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The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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