Fallout's TV/Mobile Crossover Leads to a Massive Revenue Increase
This is a single insight from This Week in Apps - A Big Quarter!. Check out the full article for more insights.
Fallout, a new TV show based on the popular game series with the same name, premiered on Amazon Prime earlier this month generating rave reviews from critics and viewers as well as a promise for season 2.
But that's not all. The show's success has also propelled Fallout Shelter's revenue, the mobile version of the desktop game, to its highest revenue since 2017!
According to our App Intelligence, Fallout Shelter has been earning $10K - $20K on average day over the last few years. And that's net, which is what Bethesda, the publisher, gets to keep after giving Apple and Google their cut.
Daily net revenue rose to $50K within three days, then doubled a couple of days later, and 10 days later, reached a new peak at $210K. It's been roaming around that number since, leading to $2.6M of net revenue in a little over 2 weeks.
That's more revenue than the game earned in all of 2024 (before the show was released), which our estimates put at $1.6M. Again, that's after store fees.
Pre-show, Google Play and the App Store drove a similar share of revenue for Fallout Shelter, which is not very common. Our estimates show Google Play was responsible for 51% and the App Store for 49%. Post-show, the App Store's share rose to 67% and Google Play's dropped to 33%.
Globally, the US was responsible for the majority of the new haul - 63% of it, according to our estimates. The UK, Germany, Canada, and Australia round out the top 5 with a single-digit share each.
Given the success of Fallout and 5 Nights at Freddy's before it, I expect we'll see more games coming to the big(ger) screen this year.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
