Counting Down to a Billion! The Highest Earning Apps in the World in July
This is a single insight from This Week in Apps - AI Wars. Check out the full article for more insights.
Revenue of the highest-earning apps rose 11% in July, according to our App Intelligence. I chose to open with what's usually the conclusion because this is a big bump!
This increase brings the total closest it's even been to a billion. I'll leave the amount to the conclusion.
TikTok was, again, the highest-earning app in the world in July. Our estimates show it ended the month with $221M, nearly 20% higher than June's haul. And that's net, which is what's left after Apple and Google take their fees.
YouTube's revenue rose 11% and ended July in second place with $150M of net revenue.
Disney+, Tinder, and Max round out the top five highest-earning apps in July, and if you remember last month's list you'll know it's identical. In fact, only one of the 10 apps in this list isn't the same as June and that's Peacock.
Peacock replaced Hulu thanks to a spike in revenue generated by the Olympics. We estimate that Peacock brought in $40M of net revenue in July, a considerable increase over June's $32M which is what the streamer averaged every month since April.
Although it's the Olympics to thank for this spike, Peacock has seen a lot of growth in general in the last year. We saw that in our 2024 Video Streaming App Industry Report. Check it out for more details.
We estimate that together, the top 10 highest-earning apps brought in $880M of net revenue from the App Store and Google Play in July.
This is the closest we've ever seen the total get to a billion, and since we're looking at net revenue, it's what developers are keeping. And that's a trend we're seeing across all apps, not just the top earners.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
