The Slipping and Sliding Slows - The Most Downloaded Apps in the World in August
This is a single insight from This Week in Apps - AI Surge. Check out the full article for more insights.
We’ve gotten used to seeing app downloads slowly decline, so August’s estimates came as a surprise. But before we dive into the numbers, let’s check out the rankings.
The top five download leaders didn’t change from July, but there’s something interesting happening when you look closer at the actual install numbers.
Instagram held onto the #1 spot and even grew by 3M downloads over July, bucking the prevailing downward trend. Meanwhile, #2 TikTok saw a drop of 2M downloads compared to the previous month.
WhatsApp, ranked #4, saw a small turnaround, adding 4M downloads from July. On the other hand, Facebook, sitting at #3, stayed flat with 43M downloads, while #5 Temu held steady rank-wise but dropped by 2M from July’s 37M total.
Looking at the rest of the list, there were a few shifts — Threads moved up to #6, and ChatGPT entered the top 10 at #9 as its model keeps evolving.
Altogether, the top 10 apps racked up 353M downloads in August, 1M more than July. Now, this isn’t a sign that the overall slump is over, but the slight dip in June and July, followed by a bit of growth in August, is a positive sign.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
