Social Reigns Supreme - The Most Downloaded Apps in November
This is a single insight from This Week in Apps - Can Google Dethrone OpenAI?. Check out the full article for more insights.
I crunched the numbers and ranked the most downloaded mobile apps in the world in November and the winner is...
Instagram was, again, the most dwnloaded app in the world in November. Our App Intelligence shows it was downloaded 53M times from the App Store and Google Play in November, though the majority of downloads came from Google Play.
TikTok came in second with 45M estimated downloads and like Instagram, the majority came from Google Play. Who will take those downloas in case TikTok gets banned in the US?
WhatsApp, Facebook, and ChatGPT round out the top 5 most downloaded apps in the world in November. The Meta trio has dominated the top 5 for a long time and November wasn't any different, but the ranks swapped - Facebook dropped and WhatsApp rose.
ChatGPT is a new entrant into the top 5, and I don't expect it to stray much in the future as OpenAI continues to innovate and users continue to think of ChatGPT as AI, leaving no room for competitors Gemini and Claude.
Together, the top 10 most downloaded apps in November raked in 338M new downloads from the App Store and Google Play globally, according to our estimates. A touch lower than October's total but not enough to be alarmed and more than expected given the overall trend of downloads dropping across the board.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
