March Was a Mega Month for App Revenue - Here are the Highest Earning Apps in the World
This is a single insight from This Week in Apps - Catching Up?. Check out the full article for more insights.
I crunched the numbers and ranked the highest-earning mobile apps in the world in March. I have good news and bad news.
The good news is that the top 10 highest-earning apps in March saw revenue rise a whopping 14% vs February. The bad news is that the list hasn't really changed when compared to February's. Two apps swaped positions and two apps replaced two other apps at the very bottom, but that's pretty much it. The rest of the list is static.
Instead of boring you with the positions, which didn't really change in March, I'll focus on what really changed - the revenue.
TikTok's net revenue, which seems to to be growing to infinity, rose 48% in March to $296M. That's what Bytedance gets to keep after Apple and Google take their cut. TikTok's revenue continues to amaze me, and it's uncertain future in the US, where most of that money is coming from, is something I'm constantly watching.
YouTube's net revenue rose 7% in March to $160M, according to our estimates. Not as impressive as TikTok's, but is good considering YouTube share some of this with creators, so there's more to go around.
Disney+, Tinder, and Max didn't move but earned more money. Disney+ and Max saw net revenue increase by about 7% while Tinder's net revenue rose 14% to $117M.
That rounds out the top five, but I want to take a quick look at #6 - ChatGPT. Last month, we ranked ChatGPT in the same position with $70M of estimated net revenue and I thought this was where it'll stay for a while. The store had a different idea.
According to out estimates, ChatGPT brought in $100M of net revenue - that's roughly $142M of consumer spending within the in-app. This growth is exceptional and shows the worth of a brand name because it's happening at a time where new competitors are popping up left and right.
Google One and Audible flipped with the latter taking over the 7th spot. Audible's growth is impressive, but I wouldn't really call this news.
CapCut made a comeback in March and ranked 9th with $65M of estimated net revenue. The last time we saw CapCut on our list was back in December with $59M.
Together, the top 10 highest-earning apps broughts in 1.16B in net revenue, what the publishers get to keep after store fees, from the App Store and Google Play - 14% higher than February and 50% higher than last March.
The trend I've been yapping about for a year now is still going strong - downloads are harder to come by while revenue is growing for those who try.
App Intelligence for Everyone!
The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.
Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.
All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
