Tagged food

Insights Sep. 27

Millions of Downloads for... Cookies

I love seeing a good Food-for-Downloads promotion that actually works. It doesn't have to be intricate or wild in any wa...


Insights Sep. 20

McDonald's and Wendy's Went Head to Head on National Cheeseburger Day

National Cheeseburger Day happened last Wednesday. I didn't know this was a thing, but apparently it is. The big three ...


Insights Jul. 26

Chick-fil-A Gets Into Gaming and Sees Most Daily Downloads Ever

Food for downloads isn't a new trend, so when I saw Chi-fil-A's app at the top of the charts earlier this week I wasn't ...


Insights 9/15/23

National Cheeseburger Day Led to a 790% Increase In Downloads For This App - It's Not McDonald's Or Wendy's

I love a good food for downloads campaign, and although we saw a few this summer, we haven't seen nearly as many as I'd ...


Insights 8/18/23

Uber Eats Struggles To Maintain Traction Internationally

Uber Eats, the food delivery service, has seen downloads for its flagship app drop by 50 since 2020. Does everyone have...


Insights 7/14/23

7-Eleven's Free Slurpee Day Wasn't a Big Hit...

7-Eleven has been giving away free Slurpees, the company's flagship drink, on July 11th for more than 20 years. In 2019 ...


This Week in Apps 7/14/23

This Week in Apps - Let's Go Viral

#172 - TikTok's latest viral app made a lot of money, Amazon Prime Day, apps by downloads, and more!


Insights 4/21/23

Dairy Queen's Current Promotion Nets Massive Results

A few weeks ago I looked at a new campaign Dairy Queen announced, which in my mind, marks the beginning of free-food-for...


This Week in Apps 4/21/23

This Week in Apps - The Comeback?

#160 - Reddit's biggest day of revenue, AI art is back, Monopoly Go scores, and more.


Insights 7/15/22

7 Eleven's Best Brain Freeze Giveaway Ever

National Slurpee fountain 7-Eleven is giving away free Slurpees for its birthday its 95th birthday, and all you have ...


This Week in Apps 5/27/22

This Week in Apps #115 - Not More of the Same

Fast food doesn't get apps, but Planet Fitness does, and it means a lot of downloads. That and more in This Week in Apps.


Insights 5/27/22

Wendy's Goes on Sale – Looking at Downloads, It's Obvious Why...

This week, my favorite fast-food chain [hung a big "for sale" sign on its door](https://www.cnn.com/2022/05/25/busines...


Insights 5/27/22

Grubhub Fumbled a Big Campaign but Still Got Some Downloads

Have you ever heard the saying "there's no such thing as free lunch"? Last week food delivery app Grubhub [reiterate...


This Week in Apps 5/6/22

This Week in Apps #112 - The Race is On!

Hulu's silent growth, McDonald's way ahead, the highest earning apps and games, and more.


Insights 5/6/22

McDonald's Is the Fastest Growing Food App in Its Group

Food delivery apps have grown a bunch over the last couple of years as everything moves to be done from home. That cau...


App Teardowns 7/27/21

App Teardown: What Can We Learn From Food Delivery King DoorDash?

An analysis of the ASO strategies used by DoorDash in the U.S. App Store