📺 A/B Testing Part 1: The Basics with Katie from Storemaven
We're on a quest to help you get more downloads for your mobile apps and games, and one of the most important tools you have in your optimization arsenal is A/B testing.
This AF Chat is the first in a four-part series on A/B testing to give you everything you need to know to be able to use experimenting to your advantage and turn it into more visibility and downloads for your app.
To kick things off, we invited Katie from Storemaven, the go-to platform for experimenting with assets, to tell us what running experiments is like, what's the best way to get started, what to aim for, and what not to do.
