Planet Fitness Hit Its Peak, Now Comes the Cooldown
When the summer started, gym franchise Planet Fitness [skyrocketed to the top of the App Store]() after offering acces...
BeReal Might Just Be the Next Real Thing...
BeReal is currently the most downloaded app in the US, and it's been at that spot for quite a few days now. Long enoug...
#66 - ASO is Really as Simple as That!
Here are 6 simple rules, in the form of mistakes, that you need to make sure you follow to rank in the App Store.
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This Week in Apps #122 - Mergers Or Acquisitions?
App Tracking Transparency continues to (re)shape the mobile game world, yet in-app revenue continues to grow. That and more in this week's episode.
Why is ironSource Merging with Unity?
Unity and ironSource, two solid names most game developers probably know, [announced they'd be merging](https://techcr...
Ranking the Most Downloaded Games in June
This week I've crunched the numbers and ranked the most downloaded games in the world. If you're looking for apps, che...
June Was Another Mega Month for the Highest-Earning Game in the US
This week I've crunched the numbers and ranked the highest earning games in the US. I mentioned this last week when I ...
7 Eleven's Best Brain Freeze Giveaway Ever
National Slurpee fountain 7-Eleven is giving away free Slurpees for its birthday its 95th birthday, and all you have ...
Tracking Border Crossings into Canada with Downloads
I found an interesting trend where downloads of an app can be used as a proxy to what's going on IRL -- Traveling to C...
#65 - An App Store Optimization Quirk
Not all words say the same thing to the algorithm. Here's what it means for your ASO.
This Week in Apps #121 - Big Battles Ahead
TikTok is under fire, Twitter's revenue isn't growing, Google Maps and Waz are on fire, and more.
Just How Many TikTokers Are There?
TikTok is in trouble in the US. Maybe. Probably. It's hard to tell... But in case you haven't heard, the US Senate is ...
The Most Downloaded Apps in the World in June
June's done with, which means it's time to crunch the numbers and rank the most downloaded apps in the world! June saw...
The Highest Earning Apps in the U.S. in June
In addition to downloads, I also crunched the numbers and ranked the highest-earning apps in the US in May. I focus on...
Twitter's In-App Revenue Grew in June, But Not By Much...
June is now behind us, and unlike the months leading up to it, June was substantially quieter for Twitter. Elon slowed...
Google's Mapping Empire Nearly Doubled So Far in 2022
Last week I looked at how revenge travel is sky-rocketing and how well we can see it translate into downloads. I looke...
#64 - Is Apple (Finally) Playing Fair with ASO?
Apple's own apps outrank every other app regardless of performance, except for this keyword.
Clubhouse is No More? Slowest Month Since Peak
Remember audio-first (aka only) social network Clubhouse? If you don't, I won't be surprised. A year ago, Clubhouse wa...
Reddit Goes Down and Downloads Go Up
Reddit had a pretty big week in downloads. And when I say pretty big I mean really big! The platform saw downloads ris...
This Week in Apps #120 - Let's Roam Around the Cabin
Travel is big right now, and apps is where it's starting. Also, Reddit gets big downloads while Clubhouse loses most downloads.
Demand for Car Rental Apps Hits All-Time High
Summer is finally here, and with it, something many of us have been missing for the last few years. Travel! Car rent...
Airline Cancellations Drive Millions of App Downloads
Everyone I talk to who traveled by plane recently had to mention how their flight was canceled at least twice and the ...
Travel Booking Apps Reach New Highs
Airlines and travel booking apps aren't identical, but like airlines, demand for booking apps hit a whole new kind of ...
#63 - When Everyone's Making the Same Mistakes...
Want to find keyword opportunities? This is what you should be looking for.
This Week in Apps #119 - That's a Lot of Money!
NGL continues to dominate, authentic beats traditional, the highest earning apps and games, and more.
NGL Is Still the Hottest App in the US, but Is It Making Money?
[Last week](https://www.youtube.com/watch?vuI3mobAC2oE) we looked at NGL, an overnight success that took the App Store...
