This Week in Apps

This Week in Apps #76 - Reaching New Highs

Scooter Rantals Skyrocket, Headspace, Discord and Peacock Soar, and the Mac App Store...


Teardowns

Keyword Teardown #3 - Keyword Placement is the Name of the Game!

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps

This Week in Apps #75 - A Bunch of Firsts!

Apps are slowly becoming bringing everyone into the metaverse and brands are trying to stay ahead.


Teardowns

Keyword Teardown #2 - Why Did Apple's App Store Algorithm Choose These Apps?

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps

This Week in Apps #74 - Dating Apps Score, What's Turo, PUBG's Return, and more

This week we, again, use data to analyze future IPOs, see a shifting trend in how couples meet, and take a closer look at App Tracking Transparency.


Insights

🎮 The Top Mobile Games by Downloads and Revenue in July

We crunched the numbers and ranked the games with the most downloads and revenue across the App Store and Google Play in July 2021.


Teardowns

Keyword Teardown #1 - Why Did Apple's App Store Algorithm Choose These Apps?

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps

This Week in Apps #73 - Look at Them Grow!

Weather apps show massive growth in revenue, as does Disney+. Instagram kicks TikTok, and Square gets into the Buy Now Pay Later game.


Insights

The Top Mobile Apps in July by Downloads and Revenue

We crunched the numbers and ranked the apps with the most downloads and revenue across the App Store and Google Play in July 2021.


Teardowns

App Teardown - Yummly Owns Search Results

An analysis of the ASO strategies used by Yummly in the U.S. App Store


This Week in Apps

This Week in Apps #72 - It's All About the Money

Netflix gets into games, Peacock's enjoying the Olympics, and so is Snapchat, and Nintendo is getting serious about cutting its losses.


Teardowns

App Teardown: What Can We Learn From Food Delivery King DoorDash?

An analysis of the ASO strategies used by DoorDash in the U.S. App Store


This Week in Apps

This Week in Apps #71 - It's IPO Season Again

This week we're looking at the numbers behind IPOs from Outbrain, Duolingo, and Robinhood, and also how HBO Max's expansion into Latin America is going so far.


Teardowns

App Teardown: Even the NBA Needs App Store Optimization

An analysis of the ASO strategies used by the official NBA app in the U.S. App Store


Insights

🎮 The Top Mobile Games in June by Downloads and Revenue

We crunched the numbers and ranked the games with the most downloads and revenue across the App Store and Google Play in June 2021.


This Week in Apps

This Week in Apps #70 - ESPN, Dinsey, Instagram, and more

It's been a solid week of growth for all different types of apps, from sports to travel and social media.


Insights

The Top Mobile Apps in June by Downloads and Revenue

We crunched the numbers and ranked the apps with the most downloads and revenue across the App Store and Google Play in June 2021.


Teardowns

App Teardown - How CNN Fights Aggregators with ASO

An analysis of the ASO strategies used by CNN in the U.S. App Store


This Week in Apps

This Week in Apps #69 - Come Sail Away

Didi's IPO and immediate shutdown in China raised interesting questions while Nextdoor plans its IPO and social media keeps expanding.


Insights

Move Aside Parler, GETTR's Here to Take Over. Twitter, Too?

A new socal network sprung up last week with the goal of taking on Twitter by way of Parler. Here are initial numbers on its performance.


Teardowns

App Teardown - Learning from iHeartRadio's Mistakes

In this teardown we'll look at iHeartRadio's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #68 - Peacock, Clubhouse, Crypto, and more.

A lot has happened this week but the gist is pretty clear, everything is growing.


Teardowns

App Teardown - Smule's Musical Domination is Threatened

In this teardown we'll look at Smule Karaoke's performance and keywords in the U.S. App Store


AF Chats

📺 AF Chat: How to Reduce Your Churn by Optimizing User Retention with Anja Obermüller from Adidas

Getting users to download your app or game is the first half of the journey to building a sustainable business. Retention is the second, and is as important.


This Week in Apps

This Week in Apps #67 - The Green Giant, Prime Day, Banking, and Sports

Spotify's attempt to take on Clubhouse went live this week. Will the green monster win the race?


ASO Guides

Getting the Most out of Custom Product Pages in the New App Store

The art of landing page optimization is (finally) coming to the App Store. Here's what you need to know.


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