Insights

Bumble and Hinge See Strong Growth in 2022, but Tinder is Hard to Beat

It's no longer a question - dating has fully moved in-app. Much like shopping and even fitness. Tinder has seen amaz...


Insights

Chrome Dominates Mobile Browsing Market with 48% Growth in 2022

Browsers, especially on mobile devices, are pretty boring. There's Safari on iPhone and Chrome on Android. Right? Not...


Insights

Headspace & Calm Forgo Downloads for Revenue in 2022

Meditation apps are a very interesting area to analyze. Before the pandemic, Calm, the most popular meditation app, sa...


Insights

Is the Ride Over for Lensa AI (and AI-Generated Art)?

AI-generated avatars got red hot for about a month, an end-of-year "gift". At the center of this was Lensa AI, a not-n...


Insights

Peacock Rises, HBO Max Falls - The State of Streaming Apps in 2022

An in-depth look at demand for video streaming apps, including Peacock, Paramount+, Disney+, HBO Max, and others, in the US in 2022.


This Week in Apps

This Week in Apps - Ending the Year with a Bang!

#145 - Streaming apps up 16% in 2022, Temu's on millions of devices, Uber, CapcCut, and more!


Insights

Temu Skips Ahead of Amazon and Walmart

The shopping of the year app aware, which isn't a real award, should be going to Temu, a late entrant hailing from Chi...


Insights

CapCut Crosses 2M Daily Downloads – Most Ever!

CapCut is on fire the last few weeks! I talked about it a few weeks ago when its downloads doubled, but this week it c...


Insights

The Numbers Behind Elon's Blue Check Are...

I've been looking at Twitter's mobile revenue ever since Blue came out last year, but it really kicked into high gear ...


Insights

More Drivers Joined Uber in 2022 than Ever Before

Have you been using Uber more during the pandemic? I know I certainly did (Lyft, too), but while that's up new users a...


Keyword Teardowns

The Algorithm is a Tiny Bit Smarter Than You Think

Knowing this you'll be able to make better decisions when optimizing your metadata for the App Store


This Week in Apps

This Week in Apps - Remember These Trends?

#144 - This week's roundup includes AI art apps, which is having a moment, a look at BeReal and Wordle! the hottest trends from earlier this year, and new all-time highs from Peloton and Etsy.


Insights

Lensa AI's Success Leads to AI Art Having a Big Moment Right Now!

Lensa AI is having a moment, a mega massive kind of moment. [Last time I looked at it](https://twitter.com/arielmichae...


Insights

Is BeReal Going to Be Gone Like Clubhouse?

One of the biggest trends this year was the rise of BeReal, a silly-simple togetherness app (for lack of a better word...


Insights

Remember the Other Wordle? Here's Where it is Now

Another big trend that happened this year is Wordle, the word game that took off in late December of 2021 and turned e...


Insights

Peloton's Mobile Revenue Grew 347% Since 2020

While we're on trends, we can't not talk about Peloton, the app that starred in the first This Week in Apps newsletter...


Insights

Etsy Crosses a New Milestone and Has its Best Year Ever

Speaking of big years, another app that got a boost during covid lockdowns is also having an amazing 2022 -- that app ...


Keyword Teardowns

Beware the Keyword List If You Want Better Ranks

App Store Optimization tips about keyword placement, the keyword list, and generally how Apple's search algorithm treats competitive keywords.


This Week in Apps

This Week in Apps - The Top of the Top!

#143 - This week we're looking at the most downloaded and highest-earning apps and games, all at the same time. And Snapchat.


Insights

Candy Crush Continues to Grow! The Highest Earning Games in November

This week I crunched the numbers and ranked the highest-earning games in the US, where all the money is, and before yo...


Insights

Move Aside Tinder, There's a New(ish) Sheriff in Town - The Highest Earning Apps in November

Tinder has been the highest-earning app on Google Play in the US almost every month this year! Even better, revenue wa...


Insights

Does Anyone Still Care About Snapchat+?

A few months ago, Snapchat rolled out its first attempt at monetizing without ads. Snapchat took the App Store by stor...


Insights

Subway Surfers Takes a Hit - The Most Downloaded Games in November

This week I also crunched the numbers and ranked the most downloaded games (and apps, in just a bit) for the month. W...


Insights

CapCut Makes Its Move - The Most Downloaded Apps in November

If you've been a reader for long enough, you know how much I like to talk about CapCut, TikTok's (not really) free vid...


Keyword Teardowns

Can You Target Short Keywords with ASO?

This week we're looking at a two-character keyword. Is that too short to optimize for?


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