Reworking Your Apple Ads: Live Teardown
Ariel reviews live Apple Ads campaigns, covering Search Match, longtail keywords, bids, custom product pages, and spend.
How To Get Your First 1,000 Users
Your app or game is live. Now what? Here are ways you can kickstart your app's growth.
The Biggest App Store Algorithm Change is Here - This is What You Need to Know
We reverse engineered a BIG change to the App Store that's impacting the ASO of thousands of apps and here's what we know.
Subscribe to the Newsletter
Get app news and learn about the app business with with our data-first, no fluff, newsletter. 65,000+ developers, marketers, and investors get it every week.
9 Common ASO Mistakes That Hurt Your Downloads
Is App Store Optimization not working as you'd hoped? You're probably making some of these common mistakes.
8 Tips to Optimize Your Keywords List in App Store Connect
8 basic tricks you can use to get more keywords into your App Store Connect keywords field
13 Tips To Help You When Replying to Reviews
Replying to app reviews has many benefits, but is a challenge if you want to do it right. In this guide you'll find helpful tips for how to do it right.
ASO Strategy: Improving App Store Page Conversion by Optimizing for People
To turn a successful App Store Optimization (ASO) campaign into real downloads you'll need these tips.
How to Craft the Perfect ATT (App Tracking Transparency) Prompt and Pre-Prompt Copy
Increase your chances of getting users to opt into data sharing with these tips
How To Design Screenshots That Result in Downloads! Musts, Tips, and Don'ts
Convert more views into downloads by optimizing your screenshots. Here's everything you need to know.
Apple's WWDC Rap Was More Than a Playlist
Apple's WWDC 2026 app song named a tiny slice of the App Store, but the apps behind the lyrics are far bigger, older, and more successful than average.
Claude's App Revenue Is Up 2,500%
Claude's May revenue high shows the AI app race is starting to move beyond installs.
ChatGPT Is the Fastest App to Hit $5 Billion on Mobile
ChatGPT has crossed an estimated $5B in mobile consumer spending faster than the other non-game apps that have reached the milestone since 2017.
Can Instagram Beat Snapchat at Its Own Game with This New App?
Instagram's new Instants app shows Meta can still turn a social feature into a multi-million-download app launch, but Snapchat's camera habit is harder to copy.
Shopify Takes on TikTok Shop with a New Partnership
Shopify is partnering with Whatnot to give merchants a live-shopping channel without asking them to leave Shopify's commerce system behind.
Fixing Your App's Onboarding: Live Teardown
Ariel tears down app onboarding flows and shares ways to reduce friction, improve activation, and test paywalls and sign-ups.
Optimizing Your Apps: Live ASO Teardown
Ariel reviews live app teardowns, ASO keyword strategy, screenshots, localizations, and Apple Ads Search Match pitfalls.
ChatGPT at 3: Still Earning 2x Its Rivals Combined
ChatGPT's mobile app is no longer alone in AI, but Appfigures estimates show it is still the revenue leader by a wide margin.
HBO Max Saved Its Biggest European Launch for Last
HBO Max filled its biggest remaining European gaps in 2026. The UK brought the biggest mobile audience, while Germany and Switzerland showed stronger revenue depth.
AI Took Three of the Top Ten App Download Spots in April
April's most downloaded apps looked stable at the top, but Claude joined ChatGPT and Gemini in the global top 10 while TikTok and ChatGPT kept revenue far ahead of everyone else.
Vinted Is Finally Coming for America
Vinted’s 2026 US expansion is already showing up in app downloads, putting it ahead of Depop, eBay, Etsy, and most resale rivals in April.
X is Betting the Farm on Features
X is giving Premium users more reasons to open the app while downloads are growing again and revenue is looking for its next push.
Image Model Updates Drive 6.5x More AI App Downloads
Image model updates are creating the clearest mobile AI app demand spikes, but only ChatGPT is turning that attention into meaningful consumer spending.
T-Mobile Helped 7-Eleven Turn Free Drinks Into 1M App Downloads
7-Eleven's app crossed one million downloads in the first three weeks of April after T-Mobile Tuesdays promoted a free monthly perk at 7-Eleven and Speedway.
GasBuddy Just Had Its Biggest Month Since Hurricane Milton
When gas prices rose in March, GasBuddy surged again. The spike shows how big this category gets when real-world pressure hits.
This Week in Apps - Outrunning the OG
#268 - Subway Surfers City already hit 5M dwnloads, February's chart is frozen, TikTok's revenue kept climbing, some weather apps surged during Storm Fern, and the biggest pre-season for the MLB!
Locked at the Top - The Most Downloaded and Highest Earning Apps in February 2026
The same seven apps held the same seven download spots. Revenue told a different story, and a short-drama app from Singapore crashed the top 10.
