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This Week in Apps - Instagram's Still Got It!
#259 - Instgram is hurting TikTok, dating-adjacent Tea is a runaway success, Claude is behind but still has an ace up its sleeve, and the most downloaded and highest-earning mobile games in September.
How to Steal Your Competitor’s App Strategy (Legally)
Learn how to legally reverse-engineer your competitors’ app strategies using real data: performance, audience, keywords, tech stack, and more.
This Week in Apps - The Battle for Your AI Subscription
#262 - ChatGPT's continued dominance, AI revenue records, music streaming's quiet revolution, and why paid apps are dead in 2026.
ChatGPT Earned WHAT? - The Highest-Earning Apps in October
I ranked the highest earning apps in the world in October and I'm happy to share, app revenue rose in October. Yes, Tik...
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ChatGPT's 10-Month Reign Continues - The Most Downloaded Apps in October
I crunched the numbers and rounded up the most downloaded apps in the world for October and the trend that started back ...
AI Apps Break Revenue Records (And It's Not Just ChatGPT)
It feels like everything interesting in the app world is centered around AI right now it's because that's not wrong. AI ...
The Music Apps You're Not Using Just Hit $106M
While Apple Music and Spotify battle it out for supremacy, a quieter revolution is happening in music streaming. Non-tra...
Is There a Reason To Ship a Paid App in 2026?
Short answer. No. I recently said that on LinkedIn and got a ton of comments. Those who tried agreed while others said ...
Are Your Screenshots Getting Downloads? Live Product Page Teardown
Live teardown of 10 app product pages, focusing on screenshot mistakes, keyword strategy, and concrete tips to improve ASO and conversion.
This Week in Apps - It's Peacock Time
#261 - The streaming race is moving in an unexpected direction, a rare look into Etsy's marketplace size, what Black Friday could mean for X, and the most downloaded and highest earning mobile games in October.
How Peacock Became the Streaming Underdog That Could
The streaming wars have entered their chaos era. Disney is locked in a standoff with Apple that's blocking many from sig...
Etsy's Marketplace Has how Many Sellers???
How many sellers do you think are on Etsy? I recently discovered Etsy's sellers app, and if you've been following the n...
Can X Outdo Its Last Black Friday Campaign? It Needs To!
I forgot to check in on X's revenue last month. Too many interesting trends and not enough newsletters. So in this one I...
Spending Warmed Up in October – The Highest-Earning Mobile Games in the World
Good news for game developers: October showed signs of recovery for revenue, as player spending rebounded from September...
Back on the Rise – The Most Downloaded Mobile Games in the World
After a slower September, downloads picked up again in October, and puzzle fans led the charge. The month's rankings sa...
Why Your App Downloads Aren't Making You Enough Money
Live conversation with mobile veteran Nicole Weiss on what happens after app downloads: onboarding, paywalls, retention, M4 metrics, and always A/B testing.
This Week in Apps - Can't Stop the Music
#260 - AI can make amazing music, dating apps are peaking again, Snapchat's still growing, Twitch's new(ish) competitor, and more.
Users Show AI for Music is Magical With Their Wallets
AI music has been mostly novelty until now. Suno is producing songs that sound surprisingly real, the kind you'd actual...
Mainstream Dating Apps Hit New All-Time Highs for the First Time in a Long Time
The dating app charts have been pretty predictable for years: Tinder Bumble Hinge. To my surprise, that changed this s...
Kick's Relaxed Moderation Leads to a 37% Increase in Monthly Revenue
A few weeks ago, an app I didn't recognize rose to the top of the US charts. Kick, a Twitch competitor from Australia, ...
Snapchat's Revenue is Still Growing - October Was the Best Month Ever!
Snapchat just had its biggest month of revenue ever! I've been following the app's revenue journey since Snap started o...
Four Months In, How's ElevenLabs' AI Voice Changer Doing?
AI can write, code, and draw, and with ElevenLabs, it's finding its voice. Arguably the most realistic voice generator,...
Mastering Meta Ads for Apps w/ Marcus Burke
Consultant Marcus Burke joins Ariel to explain how Meta ads and ASO work together, from creative targeting and ratings to icons, pricing, and audiences.
Instagram's Battle with TikTok Expands and TikTok's Hurting
CapCut has become synonymous with short-form video editing thanks to its deep ties to TikTok, its owner. For years, it's...
The Spilling Continues! Tea Crosses 6M Downloads
Tea, a type of a social network to protect women who date online, went from being an unknown 3-year-old app with just a ...
Claude is a Money-Making Machine! Well, Kind Of
Claude, Anthropic's AI Assistant, doesn't have the same name recognition as ChatGPT, Grok, or even Perplexity. In terms ...
