Teardowns

Keyword Teardown #10 - That Old Trick Still Works!

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


AF Chats

📺 A/B Testing Part 3: Leveraging Seasonality with Ian Irving from The BBC

Taking advantage of seasonality can help you get better conversion and more views


This Week in Apps

This Week in Apps #82 - It's All in the Timing...

Facebook is having a really bad week. Not Telegram, though.


Teardowns

Keyword Teardown #9 - A Trick for Apps with In-App Purchase

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


Insights

Apple's Now Allowing Users to Rate Its Pre-Installed Apps—Here are the Numbers

Apple has quietly rolled out the ability to rate pre-instaleld apps such as the Calculator and Mail. Here's how users are rating them.


ASO Guides

App Store Optimization (ASO) Checklist for 2021

✅ ASO is essential for growing your app's downloads. Use this checklist to make sure your app is optimized for the App Store and Google Play.


This Week in Apps

This Week in Apps #81 - Gotta Be Original

Hulu and Netflix are benefits from original content while math is becoming popular via app (like everything else...)


Teardowns

Keyword Teardown #8 - The Same Rules Still Apply

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


ASO Guides

What's New in iOS 15 for App Store Optimization

The latest release of iOS bundles great features for developers that when used correctly can easily get more downloads. Here's how to use them.


This Week in Apps

This Week in Apps #80 - No Way Down

TikTok dethrones Twitch as biggest revenue generator for creators!


Teardowns

Keyword Teardown #7 - The Most Important Signal!

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps

This Week in Apps #79 - Just Like a Game of Quidditch!

West is meeting east in a wonderful display of revenue, Clubhouse turns one, the streaming wars continue, and an update about the lockdown.


Teardowns

Keyword Teardown #6 - Is Your Category Hurting Your ASO?

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


AF Chats

📺 A/B Testing Part 2: How Google Maps Uses A/B Testing with Gilad from Moburst

If you like hands-on learning this is the AF Chat for you, chalk-full of real-world examples of A/B tests gone right (and wrong)


AF Chats

📺 A/B Testing Part 1: The Basics with Katie from Storemaven

Our four-part series on A/B testing is kicking off with a review of the basics (aka. how to not fail)


Insights

The Top Mobile Apps in August by Downloads and Revenue

We crunched the numbers and ranked the apps with the most downloads and revenue across the App Store and Google Play in August 2021.


This Week in Apps

This Week in Apps #78 - Where's All that Money Coming From?

More and more people move to app-first experiences, and they're bringing their wallets with them...


Teardowns

Keyword Teardown #5 - The Thing About Keyword Duplication...

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps

This Week in Apps #77 - That's Not Going to Happen!

Korea dealt what may seem like a massive blow to Apple and Google this week, but I don't think it'll actually happen. Here's why.


Teardowns

Keyword Teardown #4 - Age Isn't Just a Number...

Why are all bingo apps copying the same bad keyword use pattern??? And, why bundles are maybe relevant (for ASO)


This Week in Apps

This Week in Apps #76 - Reaching New Highs

Scooter Rantals Skyrocket, Headspace, Discord and Peacock Soar, and the Mac App Store...


Teardowns

Keyword Teardown #3 - Keyword Placement is the Name of the Game!

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps

This Week in Apps #75 - A Bunch of Firsts!

Apps are slowly becoming bringing everyone into the metaverse and brands are trying to stay ahead.


Teardowns

Keyword Teardown #2 - Why Did Apple's App Store Algorithm Choose These Apps?

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps

This Week in Apps #74 - Dating Apps Score, What's Turo, PUBG's Return, and more

This week we, again, use data to analyze future IPOs, see a shifting trend in how couples meet, and take a closer look at App Tracking Transparency.


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