App downloads grew 7% in May
This is a single insight from This Week in Apps #66 - Instagram for Plants. Check out the full article for more insights.
We released our monthly report on the most downloaded apps for May earlier in the week. TikTok was the most downloaded app in the world, again, with more than 68M downloads in May across the App Store and Google Play based on our App Intelligence.
Facebook's trio was right behind it, Followed by Telegram and Zoom. A very familiar view if you've been following the series.
Check out the full report to see the top earners
I'm keeping an eye on Capcut, TikTok's video editor. The niche it's disrupting is pretty big and ready to fight back, which we saw VSCO do a few weeks ago.
Now comes the big test. Apps have become the go-to for pretty much everything over the last year and a half. In part because of their convenience but mainly because there was not much else to do. Now that restrictions are being lifted entirely in many countries, the question is whether this unstoppable demand will subside as we go back to having other things to do.
I don't think so...
Habits are very hard to break, and reaching for a phone for almost everything, being it shopping, watching sports, or conducting business calls, is so integrated into the daily routine of many. I don't see that changing very quickly because, ultimately, it's pretty convenient.
That's why Apple is releasing real marketing tools for developers for the first time.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
