30,000,000
This is a single insight from This Week in Apps #69 - Come Sail Away. Check out the full article for more insights.
Clubhouse, the audio-only social network and not the project management software, has reached a new milestone this week.
Not even a year old, Clubhouse has now been downloaded 30,000,000 times between the App Store and google play.
Clubhouse's road to 30M was an interesting one.
Looking at our app intelligence, the app had a slow start back in September but started gaining momentum in December, with a daily high of 66K downloads on Dec. 29th. Growth continued as celebrities began using the app, and demand peaked again in February, but this time with a global audience and with a daily high of 340.5K downloads on Feb. 16th. It hit 3,000,000 downloads just prior to that.
A few months went by, and it felt like Clubhouse was a phase many getting out of. Then came Android. That's right, all of those numbers were for the iOS app alone.
Going Android in May, a move some considered to have come too late, not only gave Clubhouse access to a brand new (and massive) market, but it also re-sparked interest from the App Store side, which stagnated after the peak in February.
Right after the launch of the Android app, downloads of the iOS app spiked to yet a new daily high of 472K on Jun. 6th. On the Android side, since launch, Clubhouse was downloaded nearly 10M times from Google Play globally, according to our estimates.
Bottom line, Clubhouse is in a unique position where it's the leader in a market it invented. Twitter did something similar, and now, many years later, it's still unbeaten. And not for lack of trying.
Clubhouse is putting down those roots that will enable it to eliminate (maybe that's too strong of a word, but that's the goal) future competition from larger and more formidable opponents. So far, Clubhouse is still the leader
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.