A Look at the Numbers Behind Pokémon Unite
This is a single insight from This Week in Apps #81 - Gotta Be Original. Check out the full article for more insights.
Last week I looked at the latest release from Pokémon. It was too new so we didn't have too much in the form of numbers. We're a little over a week in, and now we do. And they're more interesting than what we initially saw after launch.
And, by interesting I really mean higher.
Let's start with downloads. Since its release, Pokémon Unite was downloaded more than 6.1M times between last Wednesday and this Wednesday, according to our estimates. India lad the way, followed by the U.S. and Brazil. A pretty standard open for a game these days.
Revenue looked a little different.
In its first day, Pokémon Unite brought in $97K from the U.S. and Japan, the two major markets for the game, according to our estimates. That grew every day, ending with more than double on Wednesday (9/29), $199K of net revenue from those two countries. That's after Apple and Google took their fees.
By Wednesday, the game had earned $1.25M from the two countries combined.
I kept the focus on the U.S. and Japan because the rest didn't even get close... They had the downloads, but they just don't seem to convert, which is a trend we've seen more than once with games recently. There's probably some sort of opportunity in there.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
