Etsy's Best Year!

Ariel Ariel
11/26/21

This is a single insight from This Week in Apps #89 - MrBeast Takes on the App Store!. Check out the full article for more insights.


Okay, just one more, I promise. Unlike WIsh, Etsy has had a magnificent year in mobile.

So far in 2021, Etsy has seen the most growth ever. Ever!

Weekly downloads last week were the highest the (mostly) handcraft marketplace saw, clocking in 475,000 new users. The week prior, which was the previous best week ever for Etsy, added 447,000 new users, and the week before added 407,000.

Weekly downloads averaged just 255,000 at the beginning of 2021 and were even lower in 2020 at about 110,000.

The pandemic certainly helped make Etsy into more of a household name. Between shortages making it impossible to get things on Amazon and the need for more custom stuff, like face masks, Etsy has gained more momentum across the board. That's good news for sellers, buyers, and Esty.

But demand breeds competition.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #shopping

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