The Super Bowl Reminded Us About the Olympics
This is a single insight from This Week in Apps #101 - The Top of the Top. Check out the full article for more insights.
Have you been watching the Olympic games?
I love sports but missed out on most of the first week simply because it wasn't really covered by the normal places I get my news from.
And it looks like I'm not the only one. When I analyzed download patterns for Peacock and NBC sports last week, the apps you'd use to watch the games, the wasn't any significant bump as I had expected. That's why you didn't see any mention of it in last week's issue.
But then the Super Bowl happened, which was viewable on those two apps, and it heavily promoted the games.
Well done, NBC!
The Winter Olympics officially started a week before the Super Bowl. But looking at downloads for Peacock, which ended up being the destination for views, you wouldn't be able to guess that something that big was going on. Not for the first week, at least.
Downloads grew a bit, going from a daily average of 50K downloads to roughly 60K daily downloads, according to our estimates. That's during the first week of the Olympics.
Then the Super Bowl happened, which gave Peacock a nice bump in downloads, but it didn't stop there!
Downloads rose to 180K on Sunday, but unlike Coinbase's downloads, which slumped right away, Peacock's continued to soar.
Thanks to the coverage of the Olympic games, downloads crossed 200K on Monday and hit 260K on Tuesday. They sloped down a bit on Wednesday, but not by that much.
I wonder what would have happened if there was no overlap...
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
