Instagram's in Barney...

Ariel Ariel
Apr. 8

This is a single insight from This Week in Apps #108 - What's with All That Growth?. Check out the full article for more insights.


Barney Rubble. Trouble!

I crunched the numbers and ranked the most downloaded apps in the world in March, and there are a few interesting nuggets here.

TikTok was the most downloaded app in the world, earning its place on 50M new mobile devices in March, according to our estimates. It was the most downloaded app on the App Store and the second most downloaded app on Google Play. But here's what's interesting – look at how close its downloads are to Instagram.

Very close!

And that's while TikTok is banned in India, the big driver of growth for Instagram. That's not a great sign for Instagram.

Microsoft continues to occupy the spot it eased into a few months ago with Word, which got 20M downloads, according to our estimates. And remember what I remarked last month, about how Capcut, TikTok's video editor, is consistently the last on our list? Well, it did it again in March with 20M estimated downloads.

Going down the list, you'll notice Zoom is missing. Throughout covid, Zoom was a definitive resident, but in the last few months it's been more of a casual roommate.

According to our estimates, the top 10 most downloaded apps in the world saw 322M new downloads in March. Like games, this is also higher than February, but unlike games, this is much higher. And it's not just about ads in this case but rather demand.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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