CapCut Makes Its Move - The Most Downloaded Apps in November

Ariel Ariel
12/9/22

This is a single insight from This Week in Apps - The Top of the Top!. Check out the full article for more insights.


If you've been a reader for long enough, you know how much I like to talk about CapCut, TikTok's (not really) free video editor. The app, which rolled out in 2020, is slowly eating up a very lucrative industry.

The frenzy continued, and in November, it was massive!

The most downloaded mobile apps in November, as ranked by Appfigures

CapCut wasn't the most downloaded app in the world in November. We'll get to it in a moment. The top seat was claimed by parent TikTok. Our estimates show TikTok made its way into 50 million devices in November. While still being banned in India, of course.

This isn't TikTok's biggest month, but also not its lowest.

Instagram was right behind with 48M downloads, according to our estimates. Instagram continues to hold its lead on Google Play, where India's ban on TikTok is helping the momentum continue. Facebook and WhatsApp squeezed into the top 5. Much like October.

But...

Back to CapCut

CapCut was the 4th most downloaded app in our combined list, 6th on Google Play and 2nd on the App Store. These are all-time highs for the video editor!

Another interesting tidbit is CapCut's monetization. So far, the app was free worldwide except for China, where its revenue has been on a strong up-and-to-the-right run. As of this month, CapCut is also monetizing outside of China.

Seeing the numbers, this push for downloads makes perfect sense. I'll be looking at CapCut in depth in the near future.

According to our estimates, the top 10 most downloaded apps made their way into 336M iOS and Android devices in November. A tad shy of October's total, but not enough to talk about.

I expect December's list to look very different now that Lensa AI is attracting so many new downloads.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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