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AF Chats

📺 AF Chat: How to Reduce Your Churn by Optimizing User Retention with Anja Obermüller from Adidas

Getting users to download your app or game is the first half of the journey to building a sustainable business. Retention is the second, and is as important.


AF Chats

📺 AF Chat: WWDC 2021 Recap with Joe Cieplinski

WWDC is over and after a week of sessions we have a good idea of what's new for businesses (think, tools to get more downloads)


AF Chats

📺 AF Chats: Anatomy of an App Store Scam with Kosta Eleftherious

There are more scams on the App Store than Apple would care to admit. We talked to a developer who's trying to help.


Teardowns

📺 Live App Teardown Session #7: Sunbasket and Game Defense

Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.


AF Chats

📺 AF Chats: Using Competitive Intelligence to Drive Growth with Ian Irving from The BBC

CI can bring many benefits to the Enterprise. Here's how it helps The BBC


Teardowns

📺 Live App Teardown Session #6: Design Home, Intervals Pro

Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.


AF Chats

📺 AF Chats: The Differences (and Similiarities) in ASO for Apps vs. Games w/ Parker Moore

ASO for games is a top 2021 trend, but while the tools for ASO are the same for both apps and games, the strategies can be a bit different.


Teardowns

📺 Live ASO Session - Benchmarking Competitors & Finding Keyword Gaps

Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.


AF Chats

📺 AF Chats: Create a Better ASO Strategy by Learning from Competitors, with Binh Dang

Ariel sat down with ASO marketer BInh Dang to talk about the importance of using competitor intelligence for App Store Optimization


AF Chats

📺 AF Chats: How To Run an App Business as an Indie Developer w/ Daniel Jakut

Ariel sat down with Daniel Jalkut to talk about getting more downloads as an indie app dev.


Insights

Zynn Launches, Challenges TikTok and Dethrones Zoom

Just when TikTok thought everything was going well...